Friday, February 18, 2005

Smarties

Nestle in their odd wisdom have decided to get rid of the Smarties tube.

http://news.bbc.co.uk/1/hi/business/4276553.stm

They say it is a revamp and is to keep it fresh and interesting for youngsters. Maybe I am really out of touch with youngsters as Nestle call them, but I always thought that the tube allowed the youngsters to be creative, use their imagination, something which we accuse them of not doing enough these days.

I wonder if there will be a rush now to buy the last of the Smarties tubes before they are changed over. If I walk into a Woolworths or WHSmiths or Tesco, etc tomorrow will I find that all the Smarties tubes are gone, maybe I will do.

I don't see the logic, other than a bunch of marketing people were bored and thought, hey, how can we screw with a long tradition. I wonder if this will go the same way as Coke, when they introduced their new taste and then went, oops, we are going back to the old taste.....

2 comments:

Ian said...

I've stopped trying to understand marketing people ;-)

if you go into woolworths - grab me a tube. They're great for putting on a desk and karate-chopping, firing the lid at a co-worker (or fellow school student the last time I actually fired one)

Speakers Corner said...

Woolworths actually didn't have any, I checked today, lol